12 Inbox-Worthy Digital Marketing Newsletters

Let the latest industry news come straight to you through these email newsletters.

Here, you’ll find:

• A list of the top marketing newsletters
• What to expect from these emails
• Newsletters for e-commerce, search engine marketing & more
• The benefits of subscribing to industry publications

From Google updates to emerging social media trends and everything in between, keeping up with the digital media landscape can feel like its own full-time job. Enter: email newsletters. 

Newsletters are one of the easiest ways to stay in the loop when it comes to the latest and greatest tips, trends, developments, and more. 

Here, we’ve compiled 12 marketing newsletters worth smashing that subscribe button for.

1. SEJ Today

Looking for a marketing newsletter that highlights a specific niche, such as SEO, PPC, content, or social? Search Engine Journal’s newsletter options have you covered.

You can sign up for the topics that interest you most. Alternatively, you can opt for their daily or monthly editions that run the gamut.

As a bonus: Their content is a great mix of 101 explainers and advanced strategies.

2. HubSpot Marketing

Creating marketing content about marketing for marketers is no easy feat. But that hasn’t stopped HubSpot from amassing thousands of subscribers.

HubSpot’s marketing blog newsletters feature a clean design that highlights a handpicked selection of their latest marketing content.

Expect everything from which social networks you should advertise on to the best books on working from home for remote employees.

3. Marketing Brew

This newsletter from the brains behind business publication Morning Brew hits inboxes Monday through Friday.

It’s earned a spot in our inboxes thanks to its range of marketing and advertising news told with a voice-y tone that sounds like it’s coming from a witty colleague or friend.

Touching on everything from controversial ad campaigns to social media trends, we learn something new from each one.

4. HawkTalk

Of course, we’d be remiss not to plug our own newsletter. (After all, marketing is all about getting the word out, right?)

HawkSEM’s monthly dispatch HawkTalk aims to be a once-a-month digest with quick bites of info to keep you in the know. Expect our newest blog content, the latest industry news you can use, and recommendations for the products, apps, podcasts, or other things we can’t stop talking about on Slack. 

5. Search Engine Land’s Daily Brief

Never miss search engine-related news with this industry publication’s daily newsletter.

The skimmable email is separated by topic, such as e-commerce, local SEO, and paid search, so you can easily scroll to the articles that speak to you.

Plus, they include links to the latest articles from their marketing technology-focused sister publication, MarTech.

6. Moz Top 10

Moz is an SEO software and data brand helping marketers conduct rank tracking, site audits, backlink analysis, and more.

Designed for SEO and digital marketing pros, the Moz Top 10 newsletter is a semi-monthly email featuring 10 information-filled articles from around the web.

Concise and to the point, you can read the headlines, get a short snippet describing each piece, and click through if your interest is piqued.

7. Adweek Daily

It’s safe to say Adweek has perfected the art of the eye-catching subject line. (One example: “Mr. Peanut’s Funeral Is Still On.” How can you resist opening that?)

The brand’s daily email highlights all types of advertising. As a note, it does tend to skew towards more traditional formats — like video, TV, and print — than others on this list.

It also features refreshing takes on the advertising industry itself. 

8. theCLIKK

“Short,” “hilarious,” and “informative” are just a few of the terms readers use to describe these daily marketing newsletters.

theCLIKK covers all things digital business, from marketing and startups to tech trends and the future of work.

Expect a range of content that includes instructional articles, random quizzes or links, and thought-provoking prompts. We predict it’ll get you thinking outside the usual marketing-strategy box.

9. Yoast

For all things SEO, look no further than Yoast.

Along with a robust library of resources, their blog newsletter sends weekly tactical SEO tips straight to your inbox.

Get the latest info about optimizing your site’s usability and conversion, and hear about Yoast’s new features and plugins. You can also get access to courses poised to help improve your site’s rankings. 

10. Shopify

Those in the e-commerce marketing space are likely familiar with the Shopify platform.

Their newsletter features a handful of helpful articles (like “9 Lessons from a 6-Figure Beauty Brand That Launched in a Dorm Room”).

In these emails, you can expect blog posts, inspiring entrepreneurial journeys, and exclusive offers like free training sessions to help you take your online shop to the next level. 

11. Search Engine Roundtable

Need the 411 on Google’s latest algorithm change-up? You can almost guarantee that Search Engine Roundtable is on it.

Their aim is to “provide a single source for the reader to visit to locate the most interesting threads covered at the SEM forums.”

SER has multiple subscription options, including daily recaps via email or RSS, weekly video recaps, and daily “Picture of the Day” missives where they share search engine-related photos.

12. Ahrefs Weekly Digest

In case you couldn’t tell from other blog articles, we’re big fans of Ahrefs around here. They’ve got stellar tools for keyword research, link building, technical SEO insights, and more.

Their weekly digest email serves up their most recently published articles. It also includes extra industry tidbits you might find interesting.

Expect content ranging from “9 Google Ranking Factors You Shouldn’t Ignore” to “How to Build (And Structure) an SEO Team” and everything in between.

The takeaway

It’s easy to see why email newsletters are so popular. Instead of taking the time to research or seek out what you’re looking for, the info you want comes right to you.

Subscribing to a handful (or all!) of the above marketing newsletters can save you time and ensure you’re in the know about the latest industry developments.

This article has been updated and was originally published in January 2021.