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Online Privacy & Digital Marketing in 2021
From Google’s third-party cookie ban to Apple’s latest iOS update, privacy is on the minds of most digital marketers these days.
In this roundtable webinar, three industry pros from HawkSEM dive into how these changes are affecting the marketing landscape, how marketers can pivot strategies to continue to reach new and existing customers, and much more.
This webinar covers:
- Apple’s major iOS 14.5 update
- The “death” of third-party cookies
- Google’s new FLoC tracking technology
- & more
This discussion provides actionable advice with tactical takeaways for you and your team — HawkSEM’s webinars are free from vague advice and too-obvious tips.
Speakers:
Connie Redfield
Lead Strategist at HawkSEM
Connie is a digital marketing professional specializing in paid search and paid social. She loves working towards her clients’ goals and understanding the true UX of the target audience. During her digital marketing tenure, she has worked on a variety of clients ranging from healthcare to education to e-commerce.
Jenny Palmer
Director of Marketing Operations at HawkSEM
Jenny is a well-rounded marketing expert specializing in SEM, SEO, and paid social. With a passion for the ever-changing digital marketing world, her data-driven analysis and optimization have helped increase revenue for clients in a variety of industries, from travel & tourism to health & wellness to e-commerce.
Maria Smart
Director of Marketing Strategy at HawkSEM
Maria has worked in digital marketing for 7 years and specializes in SEO. Her deep level of understanding about on and off-site SEO elements, paired with a data-driven decision-making approach has helped clients not only grow their organic reach but also ROI.