Datadog Increases Sales Demos by 75% While Drastically Reducing CPA

Case Study

Prismatic

SaaS company leverages SEO to increase top 3 keyword rankings by 228%, boost ranking keywords by 67%, and increase SERP featured snippets 3X.

How We Did It

Product: Cloud-based application monitoring

Strategy: Dominate digital share of voice

+127%

Increase in revenue in 2023

+2.8M

Increase in revenue from test markets

+17%

Increase in revenue in fiscal year

Their Story

Timbuk2 (timbuk2.com) is a San Francisco-based accessories brand. It specializes in backpacks, crossbody slings, messenger bags, and carry-ons that are as durable as they are stylish.

With tailor-made products designed for on-the-go ease, Timbuk2 has made a name for itself in the industry through highly customizable bags, inventive collabs (such as their partnership with gaming brands ASTRO and League of Legends), and a focus on sustainability through the use of recycled materials and responsible sourcing.

The Challenge

Timbuk2 came to the HawkSEM team looking to accomplish a few key goals. Namely, they wanted to increase new customer acquisition (with sustainable returns), boost their social presence, and better understand full-scale funnel touch points.

Moreover, the Timbuk2 team was on a mission to scale revenue and marketing spend without negatively impacting return on ad spend (ROAS) through paid search and social media efforts.

The Solution

The HawkSEM team started by refining Timbuk2’s marketing funnels through tighter retargeting and prospecting by leveraging cross-platform journeys. From there, we dug into the brand’s campaigns, making granular adjustments to optimize for top-performing parameters.

Next, we worked on refreshing ad copy, ensuring the messaging was on point for their audience. We also implemented new bidding strategies to improve Timbuk2’s priority key performance indicators (KPIs).

Lastly, we created robust segmentation between branded and non-branded efforts as a way to drive new customer acquisition and retain existing customers to turn them into repeat buyers.

“The Hawk team is a seamless extension to ours; quick to adapt, incredibly knowledgeable, and always available. They have streamlined and optimized each channel with incredible detail all the while passionately striving to exceed our goals.”

Carli Lampley,
Chief Marketing Officer, Apotheke Co.

The Results

In the first nine months of partnering with HawkSEM, Timbuk2 was able to:

  • Increase year-over-year net
    revenue by more than 56%
  • Increase average order
    value by 21%
  • Decrease cost per order
    by nearly 18%

About HawkSEM

Our mission as an agency is to improve your digital marketing results dramatically. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Learn more at hawksem.com.

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