Growth and scalability: it’s the small business owner’s dream.

Yet when it’s time to take that next step, many local businesses neglect the marketing method that has the most impactful results: local search engine optimization (SEO).

Whether you have one location or 100, local SEO is your ticket to increased online traffic and foot traffic alike. That is, as long as you work with a stellar local SEO agency.

What Is a Local SEO Company?

A local SEO company is a digital marketing agency that helps local businesses improve their online visibility and search engine rankings to attract more in-person customers (and phone calls for lead generation businesses).

Local SEO companies employ unique SEO strategies, like optimizing the business’s website, managing online reviews, local link building, and ensuring accurate business information is on directories and platforms.

Unlike traditional SEO, the goal of a local SEO campaign is to rank highly on the local search results. These local results show up alongside search engine maps (think Google Maps, Apple Maps, Bing Maps, and Yahoo Maps) rather than the standard search engine results pages (SERP).

This makes it easier for potential customers to find and choose local businesses when they perform online search queries for relevant products or services in their immediate vicinity.

Who Needs Local SEO Services?

Any business that targets customers in specific geographic areas would benefit from high-quality local SEO services.

This includes:

  • Small businesses with brick-and-mortar locations, like retail stores and restaurants
  • Service-area businesses, such as plumbers and cleaning services
  • Professionals targeting local clients (lead generation), like lawyers and real estate agents
  • Online businesses with a local focus, like delivery services

Here’s the thing:

When a local business is ready to expand, often the plan is to hire a developer to build new webpages and then hire a marketing agency to ensure your website ranks in all the right places.

But by hiring a qualified local SEO company from the beginning, your new pages can be built with local SEO in mind so you have less work down the road to appear at the top of the almighty Google search results.

HawkSEM: An Award-Winning Local SEO Agency

Looking for a local SEO company to help you get more customers through your door? Look no further.

HawkSEM is the local SEO company for small businesses everywhere. As a fully remote agency with the top SEO experts nation-wide, we offer customized local SEO services for small businesses that deliver big results.

Enhance Your Local SEO Efforts

Your business is too important to let just anyone handle your SEO.
You need a partner who can deliver results like these:

Results are Everything

HawkSEM in 90 seconds

Our Local SEO Services at a Glance

If you’re ready for a local search ranking that reels in customers like crazy, it’s time for HawkSEM’s local SEO services. Here’s an overview of what we offer:

Local Listing Optimizations

Think of local listings as online directories or digital phone books. Businesses list their contact information so potential customers can easily find them online when searching for local products or services.

Optimizing your online presence to appear higher in these local listings means you’ll be more easily discovered and see a whole lot more traffic both online and in-person.

Google Business Profile (GBP) & Bing Places Audit

A complete and optimized Google Business Profile (formerly Google My Business, or GMB) not only impacts how many people find your business on Google, but will help expand your local footprint and brand awareness. An updated and competitive GBP involves:

  • Citations
  • Categories & services
  • Business description
  • Photos & videos
  • Regular reviews & responses
  • Adding questions & answers
  • Driving engagement using posts

Local Content Strategy

Where there’s great SEO, stellar content marketing isn’t far behind. For local SEO specifically, there are a few techniques that can rocket your business to the top of the local listings.

Pillar Pages

For local SEO clients, adding and optimizing content on core pillar pages increases organic visibility. Our team of experts recommend additional pillar pages with evergreen content that can rank longterm based on our thorough keyword research.

Keyword Targeting

Speaking of content marketing, targeting local keyword terms for each of your location’s services helps expand your business listing for local terms.

First, we identify those top terms per location and service and optimize those pages, starting with:

  • Heading tags
  • Metadata
  • Content
  • CTAs
  • Page layout
  • Schema
  • Embedded maps

Local Citations

In our online world, a positive mention of your business by another reputable source can help search engines and potential customers verify the legitimacy of your business and ultimately boost your local search visibility.

Audit, cleanup & creation

A complete and optimized Google Business Profile (formerly Google My Business, or GMB) not only impacts how many people find your business on Google, but will help expand your local footprint and brand awareness. An updated and competitive GBP involves:

  • Maps.apple.com
  • Google.com
  • Facebook.com
  • Bing.com
  • Yelp.com
  • Local.yahoo.com
  • Foursquare.com
  • Bbb.org
  • Mapquest.com
  • Yellowpages.com

Our Local SEO Services: The Deliverables

Sound like a good start? Great! Let’s get into the nitty gritty of what you would receive on a monthly basis from your local SEO team here at HawkSEM.

Here’s a small sampling of what each of our SEO packages include:

  • Conversion tracking setup

  • Technical SEO

  • Local search audit & recommendations

  • New content & on-page optimization

  • Local keyword analysis & recommendations

  • Off-site strategy

  • Local competitive landscape & industry analysis

  • Custom Reporting

Deliverables & Timelines

From kickoff to monthly reports, here’s what you can expect from us each month:

Month One

1. Review and Set Up Your GBP for All Locations

Do you already have a GBP? Great! We’ll make sure you are the verified owner. Then, confirm all your basic information is set up properly.

2. Off-site SEO

Next up, we’ll audit and optimize your GBP, Apple, and Bing profiles. This includes posting products, events, services, service areas, and urchin tracking modules (UTMs), which are snippets of code added to your website’s URLs to accurately track data.

3. Conversion Setup

At this point, we’ll ensure we are tracking all the goals that are most important to you.

4. Keyword Research

We execute our initial keyword research by taking inventory of what you already do well, what your competitors rank for, and opportunities for your business going forward. The goal here is to track these keywords for reporting purposes, of course, but also to map out our future content efforts.

Month Two

1. Local Position Monitoring

During month two, we’ll double down on the keywords you want to rank for.

2. Technical Audit

Time to get technical. This is also when we evaluate your internal linking structure and schema.

3. Competitive Research

Using the list of competitors compiled the month before, we dig deeper into competitive research. Fun fact: sometimes your online and keyword competitors are very different from your real-life competitors!

4. Custom Reporting Creation

Time to call in the data and analytics team to create your custom reports, which you will receive on a monthly basis going forward.

5. On-page SEO

Last but not the least, our team will execute technical autistic changes and updates to your site.

Month Three

(and Monthly Thereafter)

1. New Content Development & Strategy

At this point, we’ll create pages for each of your physical locations, ensuring all necessary elements are included. We’ll also continue to implement changes on location pages that might be underperforming.

2. Off-Site SEO

We like to keep things clean around here. Working on the projects based on the previous month, we’ll clean and submit all local citations — aiming for about 10 citations per month and two locations.

3. On-Site SEO

It never ends! We audit and execute changes on a monthly basis.

4. Monthly Reporting

You’ll always be in the know. Just wait until you learn more about our unique ConversionIQ reporting software (more on this in a minute).

The HawkSEM Difference:
What Makes Us a Perfect Match

It’s true: we’re one of the best local SEO companies you’ll find anywhere in the country. But here’s why we’re the best local SEO company for you.

Our Team

As a HawkSEM client, expect your expectations to be exceeded.

With a dedicated team of local SEO professionals, each with at least three years of experience, your tailor-made local SEO strategy will boost your organic traffic and foot traffic alike.

To sweeten the deal, you’ll have access to our in-house Performance Team who are available to answer any questions all while seeking additional growth opportunities for your business.

Meet The Team

Our Process

Local organic search success is our bread and butter. Between our expertise, dedication, and our proven process, our local SEO clients make it to the top of Google’s local rankings

Here’s what that process looks like:

  1. 1.Audit
  2. 2.Strategize
  3. 3.Implement
  1. 4.Report
  2. 5.Thrive

  • 1. Audit

    Every good relationship begins with a thorough get-to-know-you session. This first step is our opportunity to do a deep dive into not only your existing SEO campaigns and business pages, it’s also when we unpack your big goals and aspirations — so we can make them happen.

    To do this, we take a look at your current online presence and local SEO results, your overall web design and run through a long checklist (briefly mentioned earlier) of improvement opportunities. Some highlights include:

    • Keyword analysis & recommendations
    • Local Market Competitive Landscape & Industry Analysis
    • Schema audit

    But this is just where the audit begins.

    Yup. At this point, we also want to learn more about you! Your goals, target audience, key performance indicators (KPIs), and other digital marketing strategies you might be using.

    Once we understand your greatest goals and challenges, we can build your completely custom strategy.

  • 2. Strategize

    This is where things get fun. Our team of experts create customized recommendations to improve your local ranking factors, including internal content creation and optimization suggestions such as adding Maps, phone number, and your address on each location pillar page. Or adding new pages altogether, such as a Meet the Team, Pricing, or About Us pages.

  • 3. Implement

    Once your local SEO strategy is approved, it’s time to get to work. Here’s a brief checklist of implementations our team tackles right away:

    • Google analytics setup
    • Claim and verify GBP (look for any duplicate listing and remove)
    • Add business name (include service location/keyword), website, hours, phone, business info
    • Review photos, products, FAQs, user generated reviews & responses
    • Conduct a comprehensive GBP audit
    • Internal linking structure improvements
    • Local schema audit & implementation
    • Development of new content & optimizations for existing content
    • Google Business Profiles, Bing Places, Apple Business Connect setup & optimizations
    • Monthly GBP posting
    • Existing citation cleaning
    • Citation creation
    • Reputation management consultation

  • 4. Report

    We all know SEO is a long game. But after implementing our suggested changes, we track your performance like crazy.

    We deliver all the data and metrics to you in a monthly report, customized entirely to your desired KPIs, that is easy to understand and delivered to you on time.

    To sweeten the deal, these reports are accessible to you any time with our proprietary reporting system, ConversionIQ (more on this in a moment).

  • 5. Thrive

    Positive reviews, improved user experience, higher rankings, and more revenue. What can we say? You have the rock solid business model. We’re just here to help your customers find you.

Our Proprietary Software:
ConversionIQ

Picture it: your online marketing data from multiple platforms in one dashboard.

No more hopping from account to account, instead a holistic view into your online performance.

See it in Action

ConversionIQ Does All That and More

Part reporting system, part marketing tool, ConversionIQ is HawkSEM’s proprietary software that merges clients’ marketing channels into a single dashboard for easy access to performance data and updates.

  • 1

    Connect Your Marketing Channels (Yep, All of Them)

    Chances are, you already dabble with social media marketing, email marketing, or pay-per-click (PPC). ConversionIQ gives you and our team the ability to make connections across those channels, giving us a full view of the customer journey and how to improve your overall marketing efforts — even if we exclusively manage your local SEO marketing.

  • 2

    Access Reports Anytime

    ConversionIQ is the product of our dedication to transparency and communication.

    As our client, you have complete access to your ConversionIQ dashboard, which allows you to review our activity inside your account, your performance, and endless data. You never have to ask us to send you a report (although we will every month!). And you never have to worry about your team cherry picking results that make us look good.

  • 3

    Make Effective Optimizations in an Instant

    With so much data on-hand, identifying optimization opportunities is more efficient than ever.

Our Expertise

We exclusively hire senior-level talent here at HawkSEM — and for good reason.

By building a team of local SEO experts who have been in the industry for at least three years, we get to focus our attention on new strategies and insights rather than playing catch up with employee training.

After all, when you invest in local SEO services, you’re investing in results. And these results are made possible by years of prior education and training.

And while our hearts lie with small local businesses, we’re trusted by some of the biggest names in the business world. Think Honda (we increased their organic sessions by 200%) and Microsoft (we helped them reach 4,000 new page one keyword rankings).

But don’t take our word for it. Check out our case studies to learn more.

HawkSEM has been hand-selected as a Google Premier Partner and Microsoft Advertising Partner

We make things happen …but don’t take our word for it:


  • CSUN

  • Patch Of Land

  • Google Partner

  • Google Partner

Our Services: So Much More Than Local SEO

Sure, local SEO is our specialty here — but it’s actually one of many.

At HawkSEM, we offer a long list of digital marketing services, including:

See, we believe that effective digital marketing can’t be accomplished in silos. Instead, the wealth of knowledge between departments benefits our clients, even if they only opt for one of our marketing services.

Our Culture

HawkSEM was voted a top company for remote workers. And it’s not surprising once you get to know us.

As a fully remote agency, we have the ability to hire the best talent available anywhere in the country. And it turns out building a team of mega-brilliant marketers and good people makes for an incredible work environment.

Happy employees? Happy clients.

FAQs About Local SEO Services

  • What is a local SEO company?

    A local SEO company is a digital marketing agency that helps local businesses improve their online visibility and search engine rankings to attract more in-person customers and foot traffic.

  • What services do local SEO companies provide?

    Local SEO company deliverables include:

    • Conversion tracking setup
    • Local search audit & recommendations
    • Local keyword analysis & recommendations
    • Local competitive landscape & industry analysis
    • Technical SEO
    • New content & on-page optimization
    • Off-site strategy
    • Custom Reporting

  • How much do local SEO services cost?

    Local SEO services cost $500-$1,000 per month but will vary by agency or provider.

  • How long does it take to see results?

    It typically takes around 6-12 months to see results with local SEO.

  • What is the difference between local SEO and Traditional SEO?

    Traditional SEO focuses on improving website visibility and rankings on a wider scale, whereas local SEO targets a specific geographic area to attract local customers.

    This means that while there are some strategies that overlap, such as technical SEO, keyword targeting, and content strategies, there are many methodologies unique to local SEO.

  • What’s the difference between backlinks and citations?

    Backlinks are tactical strategies used in local and traditional SEO to earn links back to your website from another reputable site. Citations, on the other hand, can be as simple as a name, address, and phone number listed on another site — and these citations might not even include a link. While citations might not immediately boost traffic, they boost brand awareness and authority.

    Examples of valuable citations include the local chamber of commerce and local tourism listings. This is also why sponsoring local events is such a good move for local SEO, as sponsors are typically listed on the website promotion.