Google Ads Changes Everything

Struggling to gain momentum?
Stuck in a plateau?
On the brink of success?

Google Ads has the power to push your business to the next level.

But if one digital marketing platform has that much power, why do so many businesses feel disappointed with their campaigns?

It all comes down to finding the right Google Ads services.

What Are Google Ads Services?

Google Ads services are provided by digital advertising professionals and include the strategy, buildout, optimization, and ongoing management of Google’s pay-per-click (PPC) advertising platform, Google Ads.

While anybody can technically run a Google Ads account on their own, businesses looking to scale seek out professional services from Google Ads experts to yield the best results and see a return on investment (ROI).

Let’s take a closer look at what Google Ads services entail:

1

Campaign Auditing & Research

First, a Google Ads service provider should conduct a thorough audit of your current paid search campaigns, while also reviewing your current rankings, keywords, key performance indicators (KPIs), and target audience. This information, alongside additional search query research, will inform your Google partner’s strategy going forward.

2

Strategy & Buildout

With a stronger understanding of your industry, business, and goals, your agency should create a comprehensive strategy for your campaigns. This includes which campaign types you want to build, such as Google Search ads, Display ads, Video ads, Shopping ads, Local ads, and Performance Max ads.

The buildout process is admittedly technical, but involves:

  • Conversion tracking setup
  • Compelling ad copy
  • Appealing landing pages with strong calls to action (CTAs)
  • Website optimization
  • Organized ad groups
  • A strong negative keyword list
  • A/B testing setup
  • Remarketing campaigns
  • Bidding strategy setup
3

Analyzing, Reporting & Optimizing

Once your campaigns are live, the Google Ads services are just getting started. From here, your PPC partners will monitor your campaign metrics to produce monthly reports (that should be easy to understand). With that data, you should expect your agency to optimize your campaigns, including:

  • Updating ad copy, formats, and assets
  • Keeping your negative keyword list up to date
  • Reviewing your bidding strategy and match types
  • Improving Quality Score
  • Reviewing languages and locations
  • Making conversion rate optimizations (CRO) on your site

Why You Need (New) Google Ads Services

Whether you’re a small business or in the Fortune 500 club, Google Ads yields the best results when managed by a team of professionals. But not all account managers are created equal.

Between Google’s tendency to shake up its algorithm (which makes ranking on organic search and paid ads alike extra tricky) and the endless shift toward a more “automated” platform (looking at you, Performance Max) — not just any Google Ads services will suffice.

So if your Google Ads campaigns have brought in more confusion than conversions, it’s not your fault.

You just need to partner with the right Google Ads team.

Results Are Everything

HawkSEM in 90 seconds

Google Ads Management Services with HawkSEM:
It’s Time for the Best

When’s the last time you felt relaxed when you reviewed your monthly PPC report? Or, dare we say, excited?

At HawkSEM, our clients are excited to open our emails. And it’s no wonder, considering they see results like this inside:

Whether you’re an ecommerce business focused on Google Shopping, looking to generate high quality leads, want to lower your cost per click (CPC) or increase your return on ad spend (ROAS), HawkSEM provides the Google Ads services you deserve.

Campaign Management with HawkSEM

There are a whole lot of Google Ads agencies out there. But HawkSEM is among the top 3% according to Google’s Premier Partner program.

And because our team members all come to us with at least three years of industry experience, we don’t spend time training entry-level employees on the basics of Google Ads. Instead, we can dive deep into strategy and get ahead of online advertising trends.

Perhaps this is why HawkSEM has continued to be the industry leader in the digital marketing space for over fifteen years. Or why, on average, clients who partner with HawkSEM see a 4.5x ROI.

So while our 98% retention rate isn’t surprising, it still feels pretty darn good.

HawkSEM in Action:
Client Results

Enough about us: let’s talk tangible results.

DIRECTV came to HawkSEM after ending their relationship with another agency. Their goal? Promote awareness and distribution of their service, subscriptions, trials, and signups.

The challenge? They needed a PPC agency to get up to speed fast. And while DIRECTV wanted to get campaigns up and running as quickly as possible — we also had to run a complex tapestry of campaigns centered around different subscription services.

No problem.

We were open, flexible, and available for phone calls and strategy sessions according to their schedule, lending our expertise to their digital marketing efforts while working closely with their marketing director.

We rolled out dozens of new campaigns quickly, alongside English, Spanish, desktop, and mobile versions to canvas the entire addressable market. Finally, we expand their remarketing and display campaigns.

The result:

Conversions increased more than 10X: from around 0.5% to 4%. CPA dropped to a much lower rate than their customer lifetime value, which helped us hit the home run we were after so they could scale predictably.

Are We The Right Fit? How to Choose The Best Google Ads Agency

It’s no secret: When it comes to hiring a PPC agency, you have a whole lotta options. And while we would love to be the agency you ultimately decide to work with, it’s equally important to us that you know what to look for on your hunt. This includes:

  1. 2.Services offered
  2. 3.Qualifications & experience
  3. 4.Culture
  4. 5.Pricing options

Services Offered

Some agencies offer Google Ads services exclusively, while others offer a wide range of digital marketing services in addition to PPC, such as search engine optimization (SEO), paid social media marketing, and email marketing.

While Google Ads might be your top priority now, it’s important to consider what you might want in the future. Perhaps you’re hoping to grow your marketing efforts and want a team who can take on your other marketing channels.

If you already have a thorough digital marketing plan in motion, you still want to ensure your PPC team can make your Google Ads campaigns complement (and amplify) your other channels.

For example:

  • SEO & Google Ads

    The digital marketing powerhouse. These two strategies are notoriously more powerful when used alongside each other.

    Because search engines award higher rankings to websites that are fast, easy-to-navigate, and full of high-quality content, pay–per-click ads that direct traffic to a search engine optimized website are more likely to rank in the desirable number one ad position (for less money).

    Learn more about how SEO and PPC work together.

  • Email Marketing & Google Ads

    A solid email marketing strategy relies on a solid email list, right?

    PPC advertising funnels new email addresses into your list faster, so your email marketing magic can really take over.

    After all, the users who offer their contact information are more likely to make a conversion from your emails. To sweeten the deal? Those emails make for more targeted remarketing PPC campaigns to nudge them along the way.

    It’s a win-win-win.

  • Social Media Marketing & Google Ads

    In many ways, social media is a search engine of its own kind.

    Sure, the search intent is often different — Google Ads caters to more high-intent research, whereas social media users rely on Facebook, Instagram, TiKTok, Twitter, and the rest of the gang to learn more about brands and products.

    But because social media sites interact with their users in a more authentic way (with photos, reviews, and comments from customers on display), potential customers are more likely to trust a branded ad on Google if that brand also has a strong social media presence.

At HawkSEM, Google Ads Is Our Bread & Butter

But we bring a whole lot more to the table, too.

Aside from PPC advertising, our entire suite of expert digital marketing services also include:

  • Search engine optimization (SEO)
  • Paid social media marketing
  • Performance display
  • Conversion rate optimization
  • Shopping and feed management
  • Website design
  • Content marketing
  • Email marketing
  • Landing pages

Qualifications & Experience

It sounds obvious, but when searching for Google Ads services, make sure your agency has the right qualifications and experience. The good news? You should be able to determine the bulk of their qualifications with a quick scan of their website.

Here’s what to look for:

  • Awards and certifications
  • Minimum of 10 years in business
  • Proof of ongoing education
  • Strong case studies
  • Experience with your specific industry
  • Google Premier Partners
  • Positive reviews
pss

Culture

What’s your vibe? We’re willing to bet that you strive for a certain culture at your business. And when a new employee or agency joins your team, it’s important that they contribute to that culture in a positive way.

What we’re saying is listen to your gut during the interview process.

If their qualifications and services look great on paper but something feels off, trust your instincts. After all, your agency should feel like a partner in your success.

Meet the Team

PPC Services: Pricing

It goes without saying that a big consideration when hiring Google Ads services will come down to cost. To make matters trickier, pricing varies pretty wildly between agencies and in-house managers alike. And often the cheapest option costs businesses (much) more in the long run.

That said, there are three common pricing models you might see on your search for the right Google Ads services.

Flat fee pricing

A consistent monthly fee without surprise expenses, although there is typically a one-time startup fee.

Percentage of ad spend

A fee based on a set percentage of your monthly ad budget, typically ranging from 10%-30%.

Performance-based

The client pays per lead. These pricing models come with a risk of paying for a high number of low-quality leads, so make sure your agency focuses on quantity over quality.

Regardless of the pricing model, it is extremely important that your agency disclose exactly what those fees cover (and don’t cover) and if there might be resources in the future that will cost you extra.

We make things happen …but don’t take our word for it:


  • CSUN

  • Patch Of Land

  • Google Partner

  • Google Premier Agency

Included in Our PPC Management Pricing: ConversionIQ

There are a lot of things that set us apart from other agencies. But perhaps one of the most exciting is ConversionIQ.

Our proprietary marketing tool is a huge asset to build a successful Google Ads campaign and a strong overall marketing plan alike.

ConversionIQ connects all your marketing channels (Google Analytics, social media metrics, email marketing metrics — you name it) into one dashboard that is easy to navigate but also makes connecting the dots between your marketing channels easier.

In fact, ConversionIQ can pick up on weaknesses in your marketing campaigns that otherwise go unnoticed. Making it easy for our team to make effective optimizations quickly, and for you to see results fast.

Part Marketing Tool, Part Reporting Platform

While ConversionIQ is indeed an exciting marketing tool for our team, it’s also a reporting resource for our clients (for free). All clients have access to their ConversionIQ account and can jump in anytime to see how their campaigns are performing, what changes we’ve made, and how all their marketing channels look together.

That means that, while we still conduct monthly reporting and regular meetings with all our clients, you never have to wait for those meetings or ask for an update. All you have to do is login to ConversionIQ and take a look yourself.

This speaks to our dedication to transparency. You deserve the same visibility that we have; after all, these are your campaigns.

ConversionIQ in Action

We spoke about how ConversionIQ can pick up on weaknesses in your marketing campaigns that otherwise go unnoticed. But what does that mean?

Well, prior to ConversionIQ, our ecommerce clients like Nike and Verizon already drove a high volume of revenue. The issue? New customer acquisition costs were sky-high. And with customer acquisition costs higher than the lifetime value of their customers, there was little growth in net new customer numbers.

See it in Action

Enter: ConversionIQ

When their campaigns were connected to the platform, it showed that although there was an increase in new customers, the orders were low and the customers never returned for another purchase down the road. With this data provided by ConversionIQ, our team optimized those campaigns accordingly, which led to a massive increase in lifetime value and ROAS by 109%.

For our lead generation clients? Prior to ConversionIQ, they drove a large volume of leads, but many of which were low quality.

Once we connected their campaigns inside ConversionIQ, we saw a provided a bird’s eye view of the problem at hand.

While some keywords led to conversions with a low cost per lead, the bulk of the revenue actually came from long-tail, low-volume keywords.

Using that information, our team changed those clients’ advertising budgets and overhauled the campaigns entirely to maximize ROAS. The result: lead volume doubled, cost per acquisition went down 40%, and lead quality improved 60%.

Learn More

The Bottom Line

You’re looking for more than Google Ads services.

You’re looking for less work on your plate and more time to focus on what matters to you. Higher revenue and less wasted budget would probably be nice, too.

So while you want Google Ads services, you’re also looking for less worry and more growth. And HawkSEM can get you there.

From our average ROI of 4.5X for our clients and our Google Premier Partnership that ranks us in the top 3% of agencies in the country, to our ConversionIQ platform and our seasoned team of Google Ads experts, there are a whole lot of reasons why we have a 98% retention rate.

But we think that, while those stats are exciting and all, it’s the relief our clients feel that makes us the best agency in the country.

Or perhaps the excitement our clients feel when their campaigns allow them to scale their business for the first time in years.

Or the way they can relax when they leave work for the day, unburdened by late-night worries about why their campaigns aren’t working.

Are you ready to feel excited? Let’s talk.

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No BS, just results. Average clients see a 4.5x ROI

  • Dramatically improve ROI
  • Outperform the competition
  • Increase conversion volume
  • Better track ROI
  • Reduce cost per acquisition
  • Improve lead quality

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