How Negative Keywords Benefit Your PPC Campaigns
Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....
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The Latest PPC Management Stats to Know
Like everything else in the digital marketing world, paid search is always evolving. Stay in the loop by learning the latest PPC management stats....
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PPC ROI: A Simple Formula to Calculate Lead Value
By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....
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Busting the Top 8 PPC Myths
Don't fall for these common PPC myths when it comes to your paid search efforts -- here's the truth behind the misconceptions....
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Success Secrets for Picking a PPC Service Agency
Partnering with an agency for your PPC service can get you more visibility in search results, boost your ROI, and more. Here’s what to expect from the partnership. Here, you’ll find:...
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7 Traits Every PPC Manager Should Have
As with any partnership, it can take time to find the right person. Once you know what to look for in a PPC manager, you'll be equipped to spot a good fit....
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