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5 Things Every PPC Marketing Expert Should Know

The right PPC expert can take your paid search to the next level — here’s how to find the right one for you....

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PPC Marketing for Lead Generation: 5 Actionable Ti...

PPC can be a game-changing marketing strategy. Here are some actionable tips for PPC lead generation to get more (qualified) leads in your pipeline....

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How Lead Scoring Benefits Your SEM Program

Set up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....

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How to Get Started with PPC for Schools

Digital marketing in the education space is often about improving ROI and enrollment while beating out the competition. Here's how PPC for schools can help....

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9 Scary PPC Problems (And How to Fix Them)

We’ve highlighted 9 common problems people run into with their PPC, complete with solutions that can help turn things around....

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Success Secrets for B2B Customer Acquisition

From focusing on ROI to tips for leveraging Google Ads, these are the customer acquisition strategies B2B brands need to know....

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Partnering with a PPC Service Agency: What to Expe...

Using a PPC service agency can lead to increased ROI, conversions, and more. These tips will help you prepare to choose the agency that fits your needs....

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9 Common PPC Mistakes — and How to Avoid Them

From setting it and forgetting it to casting a too-wide net, these are common PPC mistakes brands can make with their programs — and how you can avoid them....

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More Cost-Effective PPC in 8 Steps

Competition for keywords can quickly drive up prices when it comes to paid search. Here’s how to create a more cost-effective PPC plan....

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PPC for SaaS Brands: The Ultimate Guide

Stumped on the rules, best practices, and proper methods when it comes to PPC for SaaS brands in 2021? Let's break it down....

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