Goals

What is Google Ads Expert Mode? (+ Why You Should ...

Discover how Google Ads Expert Mode can help you create the best PPC advertising for your budget. Here, you’ll find: What Google Ads Smart Mode is What Google Ads Expert Mode is The be...

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amazon on mobile

Setting Up Amazon PPC Campaigns: The Ultimate Guid...

Amazon can offer your brand major opportunities. But getting "foot traffic" takes time. Here’s how Amazon PPC campaigns help you gain traction and sales. ...

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Google Ads PPC Campaigns: A 10-Step Guide for Begi...

This beginner's guide to Google Ads PPC campaigns will walk you through the process of creating and optimizing your first ad. You're almost there!...

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Law Firm PPC

PPC for Law Firms: The Ultimate Guide (+ Expert Ti...

Want to attract more leads to your law firm? Then meet prospects where they are and learn how to use PPC for law firms specifically in this guide....

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Google Ads Campaign Types: An Introduction

PPC on your mind? Good thinking. Before you get into the paid search weeds, learn about Google Ads campaign types so you know where to focus your energy....

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PPC Audit: A Beginner-Friendly Expert Checklist (1...

Let's walk through the steps it takes to conduct a proper PPC audit and learn why it could be the key to your campaign's success....

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hawksem blog: PPC KPIs

8 Important PPC KPIs to Track (& How to Choos...

When it comes to defining your digital marketing goals and determining your PPC KPIs, here's what you should keep in mind....

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9 Ways to Recession-Proof Your PPC Marketing Strat...

When a possible recession looms, it can be tempting to pull back on your marketing efforts. Here's why you might want to rethink that strategy....

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4 PPC Management Software Platforms to Explore (+ ...

While nothing beats the human touch for your paid search strategy, PPC management software tools can help automate processes, keep you on track, and more....

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11 Steps to a Successful ROI-Driven PPC Campaign

ROI should be the driving force behind every aspect of designing, launching, and monitoring your PPC campaign. Not sure where to begin? Keep reading....

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