HawkSEM - Paid Social 101: What You Need to Know

Paid Social Media Marketing: What You Need to Know

From audience targeting to which platform is right for your business, here's everything you need to know about paid social media marketing....

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hawksem: social media audit

9 Steps to Conduct a Social Media Audit

Let's walk through the steps it takes to conduct a proper social media audit — and learn why it could be the key to your campaign's success....

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5 Steps to Create More Successful Pinterest Ads

Interested in Pinterest Ads? Here's what you need to know to create successful campaigns on this social media platform. ...

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Video content creator dancing with friends in Venice Beach, Los Angeles

10 Steps to Creating TikTok Ads

The TikTok video app has taken the world by storm. Find out how to create successful TikTok ads on this mega-popular social media platform....

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boosted paid social posts

Promoted Posts vs. Paid Social Ads

Do you know the difference between promoted social posts and paid social ads? Find out how they compare and get tips to determine which is right for you....

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girl smiling for a photo on a restaurant patio

7 Social Media Marketing Insights (+ Pro Tips) for...

Whether your audience prefers LinkedIn or Instagram, these tactical social media marketing tips will help make this your best paid social year yet....

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man livestreaming

6 Social Media Trends for Marketers in 2022

These are the latest cutting-edge social media trends for 2022 that can help you increase engagement and grow your reach....

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Group shot of best friends, summer in Venice Beach, Los Angeles

How to Market to Gen Z on Social Media

Today, Gen Z has serious buying power. One of the quickest and most effective ways to reach them is through social media. Here's how to do it right....

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facebook ads

Which Facebook Ads Type is Right for You?

Learn everything you need to know the state of Facebook Ads, from choosing the best campaign objective to picking the right ad type for your brand....

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HawkSEM: youtube ads blog

How to Create More Successful YouTube Ads

YouTube ads can be a game-changing digital marketing tool. Here are some ways you can make sure yours are set up to succeed....

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