Marketing Higher Education to Gen Z with Social Me...

When it comes to Gen Z and higher education, social media is changing the collge recruitment game. Here's how to use it to propel your institution's growth....

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7 Tips for Successful Twitter Ads in 2023

Is your target audience on Twitter? Then you should be, too! Here's how to craft Twitter ads that are eye-catching, effective, and successful....

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How to Leverage Influencer Marketing in 2023

Experts say influencer marketing will remain popular in 2022. Looking to leverage influencers in your marketing strategy? Here's how to do it right....

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10 Proven Steps to LinkedIn Ads Success in 2023

From sponsored content to Matched Audiences and everything in between, here's what you need to know to create effective LinkedIn Ads in 2023....

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Successful PPC Campaigns: Top 9 Examples (+ Best P...

What makes a successful PPC campaign? Here are 9 examples (+ best practices) to guide your next campaign. Here, you’ll find: Definition of a PPC campaign Benefits of running a PPC ad c...

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Facebook Audience Targeting: What You Need to Know

Here's how to use Facebook audience targeting to connect with potential and current customers seamlessly and directly on the popular social platform....

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B2B Paid Social Media Strategies to Build Your Aud...

Not exploring social media ads could mean missing out on clicks, leads, and conversions. These are the B2B paid social media strategies you need to succeed....

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14 Brilliant SaaS Ads for Facebook that Get Result...

Struggling to get leads from SaaS Facebook ads? Learn the best practices, then get inspired by a few brilliant SaaS ad examples....

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E-Commerce & Social Selling: 6 Quick Tips

Social media platforms have added features and tools to help brands make in-app sales. Here's how to make social selling work for your e-commerce business....

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6 F&B Paid Social Tactics You Need in 2022

Social media is one of the strongest tools for food & beverage brands. Here are 6 tactics for leveraging paid social to enhance your F&B marketing plan....

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