google ads 101

How to Get Started with Google Ads

Looking for a primer on the Google Ads platform? Find out what it is, how to use it, the types of ads you can create, and expert tips for success....

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HawkSEM blog: How to Get Higher ROI from Search Engine Marketing

How to Get Higher ROI from Search Engine Marketing

Got an established SEM campaign that brings in moderate results? It's time to take your program to the next level. Here's how to get on the right track....

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PPC for Financial Services: Advice from an SEM Age...

PPC for financial services can be an effective component of a marketing strategy — use it to build brand recognition and boost conversions quickly....

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google shortcuts

The 5 Google Ads Shortcuts You Need to Know

When you're managing Google Ads campaigns, any time saved is valuable. These Google Ads shortcuts will help you save some serious time and effort....

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HawkSEM blog: Google Ads Tools

The 5 Newest Google Ads Tools: What You Need to Kn...

These 5 new Google Ads tools can enhance your targeting, make editing ads easier while on the go, and help campaigns better address your business goals....

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hawksem: nonprofit paid search blog

How Google Ad Grants Can Benefit Nonprofit Paid Se...

When it comes to nonprofit paid search efforts, here's how Google Grants can help boost your message without zapping your budget....

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ten-tips-saas-companies

Paid Search Marketing for SaaS Brands: 10 Tips

As your SaaS company plans its marketing strategies, these key areas will make your paid search ads more effective. ...

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two woman looking at e-commerce site on laptop

Get Started with E-Commerce Search Ads: 6 Tips

Wondering how to best leverage e-commerce search ads? Check out these actionable tips for using search engines to increase leads and boost ROI....

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HawkSEM: 6 Must-Know Tips to Make Google Shopping Ads Work for You

6 Ways to Make Google Shopping Ads Work for You

Want to get ahead of the competition by knowing how to optimize your Google Shopping Ads campaign? Here's how....

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