Optimization goals

Paid Search Optimizations: The Quick-and-Dirty Gui...

Set it and forget it? Not for paid search! Learn how data-informed paid search optimizations can make your specific campaign goals come to life....

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stack of papers of different paid search company options

Top 10 Paid Search Company Options for 2023 Succes...

Looking to ramp up your paid search efforts? Then check out this list of the top paid search company options to find one that's the perfect fit for you....

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linkedin ads vs. google ads

Google Ads vs. LinkedIn Ads for B2C & B2B Com...

Let's dive into a comparison of Google Ads and LinkedIn Ads, from the pros and cons of each to the benefits for B2C and B2B companies....

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brand name bidding

Can Competitors Use My Brand Name in Google Ads?

Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....

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woman using smartphone on staircase in public areas, during leisure time. The concept of using the phone is essential in Google Ads and shopping.

How to Set Up a Google Ads Call-Only Campaign: A S...

Ready to make the phone ring? A Google Ads call-only campaign can do just that. Here's how to set one up yourself, so you can connect with new customers. ...

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Awesomely Effective Bidding Strategies: Expert Tip...

Which bidding strategies help you conquer Google’s search engine results pages (SERPs) without breaking the budget? Find out in this guide. Here, you’ll find:  What Google Ads biddi...

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Optimizations

9 Expert Tips for Optimizing Google Ads for 2023 S...

From audience targeting and A/B testing to keyword research and bidding, there’s a lot that goes into optimizing Google Ads. Here's what you need to know....

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view from the back of a person using google on a laptop

Top 8 Google Ads Agencies For Next Level Success (...

Let's dive into the best Google Ads agencies to ensure your PPC campaigns are targeted, optimized, and achieving the maximum return on ad spend (ROAS). ...

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Close up of industrial bricklayer installing bricks on construct

5 Tips for a Flawless Google Ads Campaign Structur...

Shiny PPC ads dominate Google’s top SERPs, but you’ll need horsepower to set up an effective Google Ads campaign structure and land at the top....

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business audience of people

Google Ads Audience Manager: The Ultimate Guide [2...

Google’s Audience Manager can provide plenty of helpful information about your audience -- here's how to use it for maximum results....

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