How to Get Started with Google Ads
Looking for a primer on the Google Ads platform? Find out what it is, how to use it, the types of ads you can create, and expert tips for success....
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4 SEO Strategies for SaaS Brands
In the software world, goals change quickly. Luckily, these SaaS SEO strategies can help you increase awareness and stand out from your competitors....
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9 Ways Psychology Can Boost Your Marketing
Marketing is all about human behavior, so it makes sense that having an understanding of psychology could improve the way we approach marketing initiatives....
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How Negative Keywords Benefit Your PPC Campaigns
Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....
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How to Create Your Ideal Client Persona
Your ideal client persona is the audience you most want to attract to your brand. These are the steps to defining your ICP, and why it's worth your time....
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4 Steps to Create Effective Retargeting Ads
Retargeting ads can be highly effective way to turn window shoppers into leads. Here's how to create successful campaigns that speak to them....
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What 2020’s Google Search Trends Mean for Market...
As 2020 draws to a close, let’s briefly look back at what the year's top search trends mean for digital marketing in 2021 and beyond....
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The Latest PPC Management Stats to Know
Like everything else in the digital marketing world, paid search is always evolving. Stay in the loop by learning the latest PPC management stats....
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7 Common Landing Page Mistakes to Avoid
Landing pages can be game-changers when it comes to your conversion rate. Make sure you're not falling for any of these common landing page mistakes....
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6 Steps to Create an Annual Marketing Report
If you need to create an annual marketing report to sum up the year's accomplishments but aren't sure where to begin, let us be your guide....
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