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Top 10 Essential SaaS Marketing Tools in 2023

Today’s SaaS business has two options: cower at the competition or leverage SaaS marketing tools to supercharge growth....

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brand name bidding

Can Competitors Use My Brand Name in Google Ads?

Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....

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How to Set Up a Google Ads Call-Only Campaign: A S...

Ready to make the phone ring? A Google Ads call-only campaign can do just that. Here's how to set one up yourself, so you can connect with new customers. ...

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Successful PPC Campaigns: Top 9 Examples (+ Best P...

What makes a successful PPC campaign? Here are 9 examples (+ best practices) to guide your next campaign. Here, you’ll find: Definition of a PPC campaign Benefits of running a PPC ad c...

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Top 8 Performance Marketing Software Platforms (20...

The right performance marketing software can lead to better productivity, reduced overhead costs, and more high-performing campaigns....

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Awesomely Effective Bidding Strategies: Expert Tip...

Which bidding strategies help you conquer Google’s search engine results pages (SERPs) without breaking the budget? Find out in this guide. Here, you’ll find:  What Google Ads biddi...

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Data Center Programmer Using Digital Laptop Computer, Maintenance IT Specialist. Cloud Computing Server Farm System Administrator Working on Cyber Security for Iaas, saas, paas. Closeup Focus on Hands

The Top 15 SaaS Marketing Metrics You Need to Trac...

What feature to rebuild? Which market to target? Stop the guesswork by tracking these SaaS marketing metrics. ...

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Optimizations

9 Expert Tips for Optimizing Google Ads for 2023 S...

From audience targeting and A/B testing to keyword research and bidding, there’s a lot that goes into optimizing Google Ads. Here's what you need to know....

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PPC Management: The Ins and Outs of Successful Cam...

PPC management isn't simple or easy, but it's one of the most powerful digital marketing tactics around once you’ve mastered the ins and outs....

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Top 12 Performance Marketing Agencies for 2023

Performance marketing hinges on data insights and results. Partnering with a performance marketing agency can help grow your revenue, ROI, and more....

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