Why Meta Descriptions Matter
Find out what meta descriptions are, how to create your own, and why they're key for proper content marketing and SEO strategies....
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Promoted Posts vs. Paid Social Ads
Do you know the difference between promoted social posts and paid social ads? Find out how they compare and get tips to determine which is right for you....
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7 Ways to Create an Inclusive Marketing Strategy
Now more than ever, it's important that your marketing ads appeal to all facets of your target audience. Here's how to make sure your message is inclusive....
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HawkSEM Named a Top 3% Google Premier Partner
HawkSEM is honored to be in the top 3% of Google Partners in the country as part of the new Google Partners program....
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User-Generated Content for Digital Marketing
Leveraging user-generated content is win-win for marketers and for content creators -- find out how to use this content type in various forms of marketing....
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13 Proven Ways to Grow Your Organic Traffic
And while it’s not entirely impossible to see dramatic increases in a relatively short amount of time, maintaining a steady traffic increase takes work....
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What’s the Deal with Google Discovery Ads?
Google Discovery campaigns are a relatively new ad format. Find out the ways they can benefit your brand, where they appear, and how to create your own....
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How to Get Started with PPC for Schools
Digital marketing in the education space is often about improving ROI and enrollment while beating out the competition. Here's how PPC for schools can help....
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How to Make Your Site Mobile-Friendly (& Why ...
Smartphones are more popular than ever for searching, shopping, and browsing online. Here's how to ensure your site is optimized to be mobile friendly....
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How to Navigate Healthcare Search Ad Disapprovals
Launching healthcare search ads can be tricky -- especially now. Find out why ads are disapproved and what the restrictions are on healthcare advertising....
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