person taking photo of pastries on smartphone

6 F&B Paid Social Tactics You Need in 2022

Social media is one of the strongest tools for food & beverage brands. Here are 6 tactics for leveraging paid social to enhance your F&B marketing plan....

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marketing team looking at customer reviews

8 Effective Ways to Use Customer Reviews in Market...

Customer reviews can boost brand loyalty, credibility, and authenticity. Here are some effective ways to leverage reviews in your marketing initiatives....

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hawksem - content marketing

The Ultimate Guide to Content Marketing

Here's what you need to know to create successful content marketing that adds value, educates your audience, and frames you as an industry thought leader....

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person recording a podcast with a microphone and laptop

6 Steps to Powerful Podcast SEO

If you're taking the time to produce a podcast, you want it to get the widest reach and most listens possible. Podcast SEO is the way to do it....

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quality score

How to Find Your Quality Score — and Why It ...

The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....

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hawksem blog - google ads audit

How to Conduct a Google Ads Audit

Here, we break down how to conduct a proper Google Ads audit, how often to audit your account, and why it's worth your time....

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HawkSEM - Paid Social 101: What You Need to Know

Paid Social Media Marketing: What You Need to Know

From audience targeting to which platform is right for your business, here's everything you need to know about paid social media marketing....

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bing display ads

How to Create Display Ads for Bing

Looking to set up Microsoft Advertising (formerly Bing) display ads? Here's a step-by-step guide for doing just that, along with why you should. ...

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8 Landing Page Design Tips to Know in 2022

With stiff competition online, it’s important to create dynamic, engaging landing pages. Here are 8 of the best landing page design tips of 2022....

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hawksem: social media audit

9 Steps to Conduct a Social Media Audit

Let's walk through the steps it takes to conduct a proper social media audit — and learn why it could be the key to your campaign's success....

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