What is Social Proof?
Marketers can use the psychology concept of "social proof" to improve campaigns with client testimonials, company badges, and word of mouth....
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The Evolution of Google Shopping
In honor of Google Shopping's 20th anniversary, let's take a look back at when the platform started, how it's evolved, and where it's headed next....
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What is Google Analytics 4? (+ Pros & Cons)
Google Analytics 4 promised more AI insights, cross-device user tracking, enhanced data control and more. Did it deliver?...
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Why Website Header and Footer Navigations Matter
Are you taking advantage of all that your website's header and footer navigation have to offer? Find out how to make each section work for you....
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8 Things Every Google Ads Expert Should Know
Whether you're looking to hire a professional or just want to brush up on your own PPC ad skills, these are the things every Google Ads expert should know....
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6 Ways Digital Marketing Leads to Customer Acquisi...
Digital marketing is all about attracting new customers, and keeping customer acquisition top of mind is how marketers can make that happen....
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5 Steps to Create an Automotive Marketing Plan
For dealerships, rental companies, and other auto brands, here's how to use digital marketing efforts to drive traffic and beat the competition....
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How to Increase Conversions with CRO Website Desig...
Sure, you've got an impressive, well-designed site, but is it set up to convert? Here's how CRO-focused website design can boost your conversion rate....
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The State of Ecommerce Marketing
From building your merchant accounts to optimizing your ads, here's everything you need to know about ecommerce marketing....
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What is Heatmapping?
Heatmapping can help you identify problem areas on your website so you can improve conversion rates and retention. Here's what heatmapping is all about....
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