Marketing Agency Left You in the Dark? Here’s Wh...
Experiencing marketing agency problems? Find out what questions to ask, what to expect from them, the KPIs worth tracking, and more....
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What is First-Party Data?
Between new privacy and online tracking changes, there's a lot of talk about first-party data. Let's break down what it means, why it matters, and how to use it....
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8 Steps to Craft Perfect Auto-Send Emails (+ Examp...
From "welcome" to "thank you" missives and everything in between, we highlight expert tips for creating auto-send emails that stand out and get results....
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Lower SaaS CPA & Keep Sales High: 6 Quick Tip...
Get 6 quick strategies to lower cost-per-acquisition (CPA) for software-as-a-service (SaaS) companies without sacrificing sales....
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Why You Need Brand Advertising Campaigns
Brand ad campaigns can benefit nearly any business. From protecting your company to controlling the message surrounding it, here's what you need to know....
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Customer Lifetime Value: What You Need to Know
Customer lifetime value (CLV) is one of the most important metrics to measure. Here's what it means, why it matters, and how to calculate it for yourself....
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How Online Privacy is Changing Digital Marketing
Learn how new data transparency and online privacy changes are affecting the marketing landscape, and how marketers can continue to reach their audience....
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Why Video Belongs in Your Marketing Strategy
Here, we're highlighting the latest statistics and data surrounding video marketing, along with tips to make it work for your brand....
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Choosing the Right E-Commerce Ad Platforms: 7 Tips
Between Amazon, search engines, social media and more, here's how to determine which e-commerce ad platforms are right for your brand....
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Cutting-Edge Digital Marketing Trends for 2021
Expand the reach of your business with the most effective digital marketing trends of 2021, resulting in a customized and innovative approach....
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