Marketing Agencies vs. Consultants: Pros & Co...
When looking to boost digital marketing ROI, you may come across both consultants and agencies. Here's how to determine which one will best fit your needs....
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ROI vs. ROAS: Similarities & Differences
What's the difference between ROI (return on investment) and ROAS (return on ad spend) when it comes to marketing metrics? Here's what you should know....
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The Downsides of Automated Marketing
It's easy to see the appeal of automated marketing. But these methods just can't compare to hands-on, personalized attention to your marketing program. ...
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7 Ways to Create an Inclusive Marketing Strategy
Now more than ever, it's important that your marketing ads appeal to all facets of your target audience. Here's how to make sure your message is inclusive....
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User-Generated Content for Digital Marketing
Leveraging user-generated content is win-win for marketers and for content creators -- find out how to use this content type in various forms of marketing....
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What’s the Deal with Google Discovery Ads?
Google Discovery campaigns are a relatively new ad format. Find out the ways they can benefit your brand, where they appear, and how to create your own....
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How to Navigate Healthcare Search Ad Disapprovals
Launching healthcare search ads can be tricky -- especially now. Find out why ads are disapproved and what the restrictions are on healthcare advertising....
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How to Create a Law Marketing Plan in 2022
Law marketing comes with a unique set of rules, regulations, and best practices. Here's how you can create a law firm marketing plan that converts....
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How to Optimize Your Google Business Profile
Having your Google Business Profile properly set up and updated is more important than ever these days. Here's how do to it right....
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How UTM Parameters Benefit Marketing Campaigns
Adding UTM parameters to your URLs makes tracking easier, which makes analyzing data and improving your digital marketing campaigns easier as well....
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