Ecommerce Retailer
The Goal
Align campaign strategies to boost ROAS and grow revenue
The Challenge
Prior to partnering with HawkSEM, ThriftBooks was working with an agency that started with them when they were a smaller company. As ThriftBooks scaled, they needed an agency partner who could help them strategize on bigger, more complex campaigns and initiatives and that could think about their business on a different level.
The Results
Our engagement efforts and discussions around the details of multi-touch attribution, the difference in reporting sources, and conversion windows culminated into a change in ThriftBooks’s company culture with regards to how they measure success and their understanding of multi-touch attribution.
Through our partnership, we conducted profitable customer acquisition strategy tests that led us to discover a profitable niche with a 50% higher average order value (AOV). Lastly, our team was able to increase year-over-year search clickthrough rates (CTR) by 35% while maintaining an internal target ROAS.
We love how much the Hawk team cares about us and our business. They go out of their way with client support and develop strategies that take more than just our digital campaigns into account. We truly feel like we have a partnership and not just a client/agency relationship.
Barbara Hagen
Vice President, Sales and Marketing
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