Top 12 SEM Agencies to Boost ROI in 2023
As a top 3% SEM agency who manages over $80M in client ad spend, we know a thing or two about what makes a great agency partner – and this list is the cream of the crop. Here, you̵...
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Top 8 Google Ads Agencies For Next‑Level Success
To make it easy for you to find the right partner, we independently vetted and reviewed Google Ads agencies. After 100 total hours of researching agencies, considering their case studies, reviews, tes...
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Top 12 PPC Agencies to Drive Results in 2023
It takes a great PPC agency to know one. (And as a top 3% PPC agency who manages over $80M in client ad spend, we know one when we see it.) Use this list to find: The top PPC search agencies...
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Marketing Higher Education to Gen Z with Social Me...
When it comes to Gen Z and higher education, social media is changing the collge recruitment game. Here's how to use it to propel your institution's growth....
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SaaS B2B Marketing: The Ultimate Guide for 2023
We created this ultimate guide to SaaS B2B marketing to give you a go-to resource on how to develop an effective marketing strategy....
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7 Tips for Successful Twitter Ads in 2023
Is your target audience on Twitter? Then you should be, too! Here's how to craft Twitter ads that are eye-catching, effective, and successful....
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Healthcare Search Engine Marketing: A 2023 Guide
Struggling to stand out in the competitive healthcare industry? Learn how to ace healthcare search engine marketing in this guide....
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How to Leverage Influencer Marketing in 2023
Experts say influencer marketing will remain popular in 2022. Looking to leverage influencers in your marketing strategy? Here's how to do it right....
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The 14 Best Content Marketing Agency Options [2023...
To build a competitive SEO strategy, content should be a priority. But who says you have to do it all on your own? Enter: A content marketing agency....
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12 PPC Case Studies: Challenges, Solutions & ...
Check out these PPC case studies and let these brands' success stories inspire your own ideas for better paid search results. ...
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14 B2B Content Marketing Agencies Making Waves in ...
Need help with your B2B lead generation? Check out our top 14 B2B content marketing agencies in 2023. Here, you’ll find: Things to consider when hiring a B2B content marketing agency W...
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Paid Search Optimizations: The Quick-and-Dirty Gui...
Set it and forget it? Not for paid search! Learn how data-informed paid search optimizations can make your specific campaign goals come to life....
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Effective SaaS Startup Marketing Success Secrets [...
Want to run a successful SaaS startup in today's business climate? Then you need to know the latest and greatest digital marketing best practices. ...
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How to Add a Manager in Google Ads in a Few Simple...
Wondering how to add a manager in Google Ads? Use these step-by-step instructions to share access with your team and partners....
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10 Proven Steps to LinkedIn Ads Success in 2023
From sponsored content to Matched Audiences and everything in between, here's what you need to know to create effective LinkedIn Ads in 2023....
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Top 10 Paid Search Company Options for 2023 Succes...
Looking to ramp up your paid search efforts? Then check out this list of the top paid search company options to find one that's the perfect fit for you....
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How to Create a Winning PPC Marketing Plan
PPC campaign metrics falling short? It’s time to roll out a winning PPC marketing plan set up to stand the test of time -- here's how to do it right. ...
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Branded vs. Non-Branded Keywords in Marketing
Let's break down the differences between branded and non-branded keywords, and how you can use them both to level up your digital marketing program....
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Google Ads vs. LinkedIn Ads for B2C & B2B Com...
Let's dive into a comparison of Google Ads and LinkedIn Ads, from the pros and cons of each to the benefits for B2C and B2B companies....
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Performance Marketing vs. Growth Marketing: Is The...
Different tactics. Different goals. But both strategies provide critical benefits for your business. Discover how performance marketing and growth marketing work together to drive results....
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Top 10 Essential SaaS Marketing Tools in 2023
Today’s SaaS business has two options: cower at the competition or leverage SaaS marketing tools to supercharge growth....
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Can Competitors Use My Brand Name in Google Ads?
Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....
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How to Set Up a Google Ads Call-Only Campaign: A S...
Ready to make the phone ring? A Google Ads call-only campaign can do just that. Here's how to set one up yourself, so you can connect with new customers. ...
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Successful PPC Campaigns: Top 9 Examples (+ Best P...
What makes a successful PPC campaign? Here are 9 examples (+ best practices) to guide your next campaign. Here, you’ll find: Definition of a PPC campaign Benefits of running a PPC ad c...
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Top 8 Performance Marketing Software Platforms (20...
The right performance marketing software can lead to better productivity, reduced overhead costs, and more high-performing campaigns....
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Awesomely Effective Bidding Strategies: Expert Tip...
Which bidding strategies help you conquer Google’s search engine results pages (SERPs) without breaking the budget? Find out in this guide. Here, you’ll find: What Google Ads biddi...
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The Top 15 SaaS Marketing Metrics You Need to Trac...
What feature to rebuild? Which market to target? Stop the guesswork by tracking these SaaS marketing metrics. ...
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9 Expert Tips for Optimizing Google Ads for 2023 S...
From audience targeting and A/B testing to keyword research and bidding, there’s a lot that goes into optimizing Google Ads. Here's what you need to know....
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PPC Management: The Ins and Outs of Successful Cam...
PPC management isn't simple or easy, but it's one of the most powerful digital marketing tactics around once you’ve mastered the ins and outs....
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Top 12 Performance Marketing Agencies for 2023
Performance marketing hinges on data insights and results. Partnering with a performance marketing agency can help grow your revenue, ROI, and more....
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Top 8 Google Ads Agencies For Next Level Success (...
Let's dive into the best Google Ads agencies to ensure your PPC campaigns are targeted, optimized, and achieving the maximum return on ad spend (ROAS). ...
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What is PPC Marketing? A Beginner’s Guide
Here's everything you need to know about PPC marketing and management, from the latest stats to all the components of a successful PPC ad and more....
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5 Tips for a Flawless Google Ads Campaign Structur...
Shiny PPC ads dominate Google’s top SERPs, but you’ll need horsepower to set up an effective Google Ads campaign structure and land at the top....
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Google Ads Audience Manager: The Ultimate Guide [2...
Google’s Audience Manager can provide plenty of helpful information about your audience -- here's how to use it for maximum results....
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How to Structure Your SaaS Marketing Team: Expert ...
Let's explore why having a well-structured SaaS marketing team with the right skills and expertise is critical to your business's success....
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Google Ads Optimization Software: Top 8 Choices
Supercharge your PPC campaigns with a little help from Google Ads optimization software. Here are the top 8 choices from the experts. ...
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Ecommerce PPC Ads: 7 Success Secrets for 2023
Take your ecommerce ads to the next level with expert tips on proper product feeds, remarketing, testing, and much more. ...
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How to Set Up Shopping Campaigns in Google Ads
Give your ecommerce sales a boost with Google Shopping campaigns. Here, you’ll find: An overview of Shopping campaigns in Google How Google Shopping works Steps to set up your first ...
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How to Reach More Customers with Google Ads Local ...
Calling all service-based and brick-and-mortar businesses: Google Ads Local campaigns were made for you. Use these expert insights to get started....
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Google Ads App Campaigns 101 (+ 5 Optimization Tip...
Google App campaigns are a marketing method specifically made for those who want to promote their apps and see more user engagement....
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Optimize Search Engine Marketing: A Beginner’...
You've seen competitors rake in revenue with search engine marketing. Use these insider strategies to take the lead in 2023....
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Top 10 Best Amazon PPC Agencies (2023)
Ready to partner up with a top Amazon PPC agency to achieve ecommerce success? Get proven results, tailored services, and more with the teams on this list....
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A Complete Guide to Google PPC Campaigns (Beginner...
Read on for a beginner-friendly guide to Google PPC campaigns, including expert tips for digital marketing success this year and beyond. ...
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SaaS Marketing Budgets Made Simple: Your Step-By-S...
SaaS marketing budgets making you sweat? This guide will walk you through how much you need to spend to maintain, grow, or get started with your SaaS company’s marketing efforts. ...
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How (& When) to Pause Your Google Ads Campaig...
Paid search ads not performing the way you’d hoped? Find out how to pause campaigns, why you might want to, and how to get the most out of Google Ads. Here, you’ll find: How to p...
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Google Ads Performance Max Campaigns: The Ultimate...
Learn everything you need to know about the Performance Max campaigns that are taking the world of Google Ads by storm....
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Best Paid Search Agency: Top 12 Choices (2023)
Ready to hand off your paid search efforts to the pros? Check out this list to find the right paid search agency to improve your campaigns, ROI, and overall revenue....
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PPC Bid Management: A Complete Guide (+ 8 Proven S...
Effective PPC bid management is crucial for maximizing ROI. Here, get expert tips and strategies on bid management, along with common pitfalls to avoid....
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How to Duplicate a Google Ads Campaign (+ Why You ...
Here, we'll break down how to duplicate a Google Ads campaign (as well as ads themselves, audiences, and keywords) -- and why you might want to....
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Search Engine Marketing Benefits: Why SEM Is a Gam...
Need more eyes on your business? Search engine marketing is your best bet. Learn all about it here....
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What are Google Ads Discovery Campaigns? (+ How to...
Google Discovery Ads can help advertisers reach high-intent audiences, grow lead generation efforts, and improve brand awareness....
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Software for Search Engine Marketing: Top 6 Tools ...
Great SEM strategies need great SEM software. Here's a list of our top picks in 2023....
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Google Ads Smart Campaigns: How They Work (+ When ...
Google Ads Smart campaigns and Smart Mode make it easy to get your paid search campaigns up and running, even if you're not a digital marketing pro....
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How to Launch Google Ads Video Campaigns (+ What t...
Video isn't just here to stay -- it's on the rise. Let's delve into what Google Ads video campaigns are and how to make them work for your business....
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Google Ads Campaigns: The Ultimate Guide
Google Ads is one of the most essential tools for marketers today. We’ve put together this complete guide to help you launch your first Google Ads campaign. ...
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Google Ads Optimization Score: Everything You Need...
Ready to improve your Google Ads performance? Let us introduce you to Google Ads Optimization Scores. Here’s how (and how not) to use it. ...
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How Hotel Brands Can Get The Most Out of Google Ad...
Looking to boost your hotel Google Ads? Now’s the time to edge out the competition and target travelers with Google Hotel Ads and a killer digital strategy. ...
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How to Set Up a Google Ads Campaign: The Ultimate ...
Trying to set up a Google Ads campaign? This step-by-step guide will walk you through it, from creation to SERP domination....
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Top 6 Amazon PPC Experts to Help Your Ecommerce Br...
Managing Amazon campaigns can be quite the undertaking. These are the best high-performing Amazon PPC experts ready to help you with your ecommerce ads....
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How to Set Up a Remarketing Campaign in Google Ads
Some audiences don’t convert on the first try. Retargeting creates additional opportunities to generate conversions with a Google Ads remarketing campaign. Here, you’ll find: What a rema...
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10 Display Ads Best Practices for 2023 Success
These expert insights will help ensure you're leveraging all of the latest and greatest tactics to make your display ads stand out in 2023....
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Search Engine Marketing Costs: What to Expect in 2...
Amidst the sea of SEM software, staff, and systems, where should you allocate marketing funds to see the best ROI? ...
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5 Expert Search Engine Marketing Strategy Tips for...
Use this HawkSEM guide to brush up on the latest search engine marketing strategy basics and get inspired by successful paid search campaigns....
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Google Ads Campaign Cost: What Should You Expect?
How much does a Google Ads campaign cost, anyway? If you need to know how much you should allocate to your budget, you’re in the right place. ...
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The Definitive Guide to Managing PPC Campaigns in ...
Properly managing PPC campaigns can be the difference between a profitable marketing plan and a budget-sapping flop. Let's talk PPC management essentials....
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How In-Market Audiences Can Cut Ad Spend & Bo...
In-market audiences are groups of online users Google analyzes and determines are looking to buy a specific product or service -- here's what to know....
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9 Expert PPC Optimization Tips for 2023
Are you confident your digital marketing campaigns are bringing you the highest ROI? Here, we break down the PPC optimization strategies you need to know....
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Set Up Google Tag Manager For Better Google Ads Co...
Conversion tracking is an essential digital marketing process offering greater insight into marketing strategy success. Enter: Google Tag Manager. ...
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Digital Advertising for SaaS: How to Create a Kill...
SaaS businesses: Do you need more qualified leads? It’s time to invest in a digital advertising strategy that works....
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What is Google Ads Campaign Manager 360?
Learn more about the ins and outs of Google Ads Campaign Manager 360 from the seasoned digital marketing experts at HawkSEM....
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SEO and PPC Management: Pros, Cons + How They Work...
SEO is the tortoise, PPC is the hare — what happens when the two run the race together?...
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The Top 8 PPC Audit Tools to Consider for 2023
PPC audit tools can give you tons of helpful insights about your paid search program. Here, we've rounded up a handful of the ones worth your time....
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Google Ads Marketing: A Crash Course
Want to master your Google Ads marketing? Walk through this in-depth guide to understand how to incorporate Google Ads into a wider marketing strategy....
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Search Engine Marketing for Lawyers: A Complete Gu...
Looking to get your law firm in front of more people online? Search engine marketing for lawyers is the way to do it -- here's everything you need to know....
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Digital Marketing for Startups: 8 Tips to Put Your...
For startups, strategies change often. The same goes for digital marketing. These SEM agency tips can help you navigate digital marketing for startups....
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B2B PPC Agencies: The Ultimate List for 2023
Looking to succeed in PPC? It’s all in who you partner with. Here’s your top 10 list. ...
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Law Firm SEO: 3 Optimization Tips for Attorneys
Ask any attorney: Quality clients usually come from online leads. That’s why the strongest law practices implement search engine optimization (SEO) strategies to climb to the top of search...
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Search Engine Marketing for B2B Brands: 13 Essenti...
PPC + SEO = Powerful digital marketing campaigns. Learn how search engine marketing for B2B brands can boost visibility and sales. ...
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Recruitment Company PPC: Why It Matters (and How t...
Grow the online reach of your recruitment company (and boost your bottom line) with the help of strategic PPC ad campaigns. ...
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PPC Management Price: How Much Should You Pay? (+ ...
PPC management price will vary from agency to agency. But this guide outlines what you can expect, from fee structures and services to culture and reporting. ...
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Technical SEO: Why It Matters (+ 6 Common Issues)
There's more to SEO than keywords, meta tags, and quality content. Here's how technical SEO can help search engines crawl your site more effectively. ...
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Social SEO: What It Is (and Why It Matters)
More and more social media users are leveraging these apps as search engines. Here's why marketing professionals should pay attention to social SEO....
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How to Set Up an SEM Campaign: Advice from a Paid ...
Ready to start running SEM campaigns? Use this guide to get started and be set up for success....
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Google Ads Management: How to Manage a Successful ...
Get actionable tips for Google Ads management to reach your digital marketing goals and achieve long-lasting PPC success....
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Facebook Audience Targeting: What You Need to Know
Here's how to use Facebook audience targeting to connect with potential and current customers seamlessly and directly on the popular social platform....
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SaaS Market Overview: Size & Growth Statistic...
The SaaS industry is an open road of opportunities for massive revenue -- prepare for the ride with the the latest SaaS market statistics....
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How to Hire a PPC Expert (+ Top 6 Agencies to Cons...
Hiring a pay-per-click (PPC) expert can be a challenging prospect, but finding the right one could be your ticket to big wins....
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SEO for Nonprofits: 6 Expert Tips to Thrive in 202...
Knowing best practices when it comes to SEO for nonprofits can help grow your organization's reach, increase awareness, and further your cause....
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How to Conduct a Competitor Analysis for PPC
Conducting a competitor analysis for PPC can give you the tools to optimize your paid search ads and beat the competition. Here's how to do it right....
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What is Google Ads Expert Mode? (+ Why You Should ...
Discover how Google Ads Expert Mode can help you create the best PPC advertising for your budget. Here, you’ll find: What Google Ads Smart Mode is What Google Ads Expert Mode is The be...
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Setting Up Amazon PPC Campaigns: The Ultimate Guid...
Amazon can offer your brand major opportunities. But getting "foot traffic" takes time. Here’s how Amazon PPC campaigns help you gain traction and sales. ...
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Create Stellar Bing PPC Ads: 10 Steps to Microsoft...
If you're not leveraging Microsoft Advertising to surface ads on its Bing search engine, you could be missing out on audience members, sales, and more....
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9 Steps to Create an A-List Entertainment Marketin...
Lights, camera, better ROI! This guide will help you craft a well-rounded, cutting-edge entertainment marketing plan so you can keep the applause coming....
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Google Ads PPC Campaigns: A 10-Step Guide for Begi...
This beginner's guide to Google Ads PPC campaigns will walk you through the process of creating and optimizing your first ad. You're almost there!...
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9 Holiday Marketing Tips to Help You Crush 2022 Sa...
Recycling your same old holiday marketing plan again? Stay competitive with expert tools and tips to help you craft your best-ever holiday ads this season....
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PPC for Law Firms: The Ultimate Guide (+ Expert Ti...
Want to attract more leads to your law firm? Then meet prospects where they are and learn how to use PPC for law firms specifically in this guide....
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Schema Markup Audit: A Step-by-Step Guide
Schema markup (or structured data) is a search engine’s love language. And a schema markup audit keeps the flame burning bright. ...
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Google Ads Campaign Types: An Introduction
PPC on your mind? Good thinking. Before you get into the paid search weeds, learn about Google Ads campaign types so you know where to focus your energy....
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12 Holiday E-Commerce Tips for Your Best End-of-Ye...
E-commerce is poised to play as big a role as ever this holiday shopping season — here's what e-commerce marketers can do to compete....
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PPC Audit: A Beginner-Friendly Expert Checklist (1...
Let's walk through the steps it takes to conduct a proper PPC audit and learn why it could be the key to your campaign's success....
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Voice Search Optimization & Why It Matters
It's clear that voice search isn't going away anytime soon. So, is your website set up for maximum voice search optimization? Here's how to know....
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10 Tips to Improve Your Lead Quality — Fast
Flaky leads, be gone! Filter out spammy subscribers and noncommittal clicks from your ideal customers with these expert tips to improve lead quality....
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How to Conduct a Competitor Analysis for SEO
Conducting a competitor analysis for SEO can help you rank higher, increase traffic, and improve conversions. Here's how to do it right....
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8 Important PPC KPIs to Track (& How to Choos...
When it comes to defining your digital marketing goals and determining your PPC KPIs, here's what you should keep in mind....
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What is a CTA in Marketing? The Ultimate Guide (+ ...
Need to inspire your target audience to take the next step with your brand? A well-written call to action (CTA) is how to do it....
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B2B Paid Social Media Strategies to Build Your Aud...
Not exploring social media ads could mean missing out on clicks, leads, and conversions. These are the B2B paid social media strategies you need to succeed....
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What is a Paid Search Specialist (& How Do Yo...
Paid search is an indispensable arm of modern-day marketing. Whether you want to outsource your PPC, hire a paid search specialist to work with your team, or become one yourself, you need to...
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14 Brilliant SaaS Ads for Facebook that Get Result...
Struggling to get leads from SaaS Facebook ads? Learn the best practices, then get inspired by a few brilliant SaaS ad examples....
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9 Ways to Recession-Proof Your PPC Marketing Strat...
When a possible recession looms, it can be tempting to pull back on your marketing efforts. Here's why you might want to rethink that strategy....
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How to Hire an SEM Expert (+ Top 5 Agencies to Con...
Hiring an SEM marketing expert is a nuanced process. Here's how to find the right professional to manage your organization's search engine marketing....
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Financial Services SEO: 8 Things to Know
SEO can help companies grow their reach, increase leads, and beat out the competition. Here are the financial services SEO strategies you need to know....
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4 PPC Management Software Platforms to Explore (+ ...
While nothing beats the human touch for your paid search strategy, PPC management software tools can help automate processes, keep you on track, and more....
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E-Commerce & Social Selling: 6 Quick Tips
Social media platforms have added features and tools to help brands make in-app sales. Here's how to make social selling work for your e-commerce business....
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The SEO Content Strategy You Need: A Step-by-Step ...
An SEO content strategy that engages users and addresses pain points can boost your brand authority and help lift you over your competitors....
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Search Engine Marketing: What It Is & How to ...
Search engine marketing is a process that mostly uses paid ads to secure top rankings in search engine results. This guide explains how SEM strategies work....
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20 of the Best Search Engine Marketing Blogs to Fo...
Here are our favorite search engine marketing blogs to follow to track industry news, learn advanced strategies, and find success on your SEM journey....
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The Ultimate Digital Marketing Blueprint for SaaS ...
Ready to kick some SaaS? Walk through this digital marketing blueprint for SaaS to build the ultimate plan for your business....
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SEO & Paid Search: Why They Work Better Toget...
Paid search and SEO are key pillars of a quality digital marketing program. Here's how to make paid and organic efforts work together for your brand....
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What is M-Commerce?
M-commerce continues to rise in popularity as shopping via smartphone becomes more common. Here's what m-commerce is and how to make it work for your brand....
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12 Tricks to Effective SMB Digital Marketing
Keep these SMB digital marketing tips in mind to add some method to the madness, stay relevant in your industry, and beat competitors to come out on top....
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11 Efficiency Tools Our Marketing Experts Use to G...
Life hacks, pro tips -- however you describe them, these are the HawkSEM team's top tricks and tools for saving time, boosting efficiency, and more....
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Understanding Responsive Search Ads (RSAs)
With extended search ads (ETAs) officially discontinued, responsive search ads (RSAs) have taken their place. Here's what you need to know about the change....
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6 SEM Success Secrets to Hit Your Goals
Search engine marketing is a fast-evolving field. These SEM success secrets can help you reach your digital marketing goals in 2022 and for years to come....
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Landing Pages: The Ultimate Guide
Effective landing pages are key tools to have in your digital marketing arsenal. From optimization ideas to design advice, here's what you need to know....
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9 Can’t-Miss Marketing Conferences (Virtual, Hyb...
Whether you're looking for an IRL, hybrid, or virtual event experience, here's a breakdown of 9 marketing conferences worth your time. ...
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6 Common F&B Marketing Problems (+ How to Fix...
The food & beverage industry can be intense, fun, and cutthroat all at once. Here, we highlight a few common F&B marketing problems -- and how to fix them. ...
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The Digital Marketer’s Ultimate Guide to SEM
SEM is a crucial tool in your digital marketing arsenal -- it connects you with potential clients, gets you better visibility on the SERP, and much more....
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Getting Started with Security Services Marketing
The security services industry has its own regulations and best practices. Create a successful security services marketing plan with these expert tips....
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7 Marketing Reporting Problems (+ Solutions)
From double-counting conversions to ignoring organic data, these are the most common marketing reporting errors we see -- and how you can avoid them....
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12 Key Ways to Boost Landing Page Conversions
From a consistent message to mobile-friendly design, keep these tips in mind to ensure you're getting the landing page conversions you deserve....
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What is Social Proof?
Marketers can use the psychology concept of "social proof" to improve campaigns with client testimonials, company badges, and word of mouth....
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The Evolution of Google Shopping
In honor of Google Shopping's 20th anniversary, let's take a look back at when the platform started, how it's evolved, and where it's headed next....
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What is Google Analytics 4? (+ Pros & Cons)
Google Analytics 4 promised more AI insights, cross-device user tracking, enhanced data control and more. Did it deliver?...
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Why Website Header and Footer Navigations Matter
Are you taking advantage of all that your website's header and footer navigation have to offer? Find out how to make each section work for you....
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8 Things Every Google Ads Expert Should Know
Whether you're looking to hire a professional or just want to brush up on your own PPC ad skills, these are the things every Google Ads expert should know....
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6 Ways Digital Marketing Leads to Customer Acquisi...
Digital marketing is all about attracting new customers, and keeping customer acquisition top of mind is how marketers can make that happen....
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5 Steps to Create an Automotive Marketing Plan
For dealerships, rental companies, and other auto brands, here's how to use digital marketing efforts to drive traffic and beat the competition....
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How to Increase Conversions with CRO Website Desig...
Sure, you've got an impressive, well-designed site, but is it set up to convert? Here's how CRO-focused website design can boost your conversion rate....
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The State of Ecommerce Marketing
From building your merchant accounts to optimizing your ads, here's everything you need to know about ecommerce marketing....
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What is Heatmapping?
Heatmapping can help you identify problem areas on your website so you can improve conversion rates and retention. Here's what heatmapping is all about....
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6 F&B Paid Social Tactics You Need in 2022
Social media is one of the strongest tools for food & beverage brands. Here are 6 tactics for leveraging paid social to enhance your F&B marketing plan....
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8 Effective Ways to Use Customer Reviews in Market...
Customer reviews can boost brand loyalty, credibility, and authenticity. Here are some effective ways to leverage reviews in your marketing initiatives....
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The Ultimate Guide to Content Marketing
Here's what you need to know to create successful content marketing that adds value, educates your audience, and frames you as an industry thought leader....
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6 Steps to Powerful Podcast SEO
If you're taking the time to produce a podcast, you want it to get the widest reach and most listens possible. Podcast SEO is the way to do it....
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How to Find Your Quality Score — and Why It ...
The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....
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How to Conduct a Google Ads Audit
Here, we break down how to conduct a proper Google Ads audit, how often to audit your account, and why it's worth your time....
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Paid Social Media Marketing: What You Need to Know
From audience targeting to which platform is right for your business, here's everything you need to know about paid social media marketing....
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How to Create Display Ads for Bing
Looking to set up Microsoft Advertising (formerly Bing) display ads? Here's a step-by-step guide for doing just that, along with why you should. ...
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8 Landing Page Design Tips to Know in 2022
With stiff competition online, it’s important to create dynamic, engaging landing pages. Here are 8 of the best landing page design tips of 2022....
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9 Steps to Conduct a Social Media Audit
Let's walk through the steps it takes to conduct a proper social media audit — and learn why it could be the key to your campaign's success....
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6 Steps to a Financial Services Marketing Plan
Digital marketing can do wonders for boosting your financial services brand. Here's a play-by-play guide for creating a marketing plan that converts....
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Search Engine Marketing vs. Social Media Marketing
Both search engine marketing and paid social have their place in your strategy -- but it can be tough to know how and when to leverage each....
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What is Backlinking?
A good backlinking strategy can do wonders for your brand's SEO. Here, we break down what backlinking is, how to do it right, and what missteps to avoid....
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What is Zero-Party Data?
Curious about zero-party data? Find out what it means, how it's different from first- and third-party data, and how it can benefit your campaigns....
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12 Inbox-Worthy Digital Marketing Newsletters
Marketing newsletters are one of the easiest ways to stay up to date on the latest industry tips and trends. These are the ones worth a spot in your inbox....
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Work-from-Home Essentials, According to Our Remote...
HawkSEM has been an all-remote team for years, so we've become well-versed in the best tools, tips, and tricks to make work-from-home life a success....
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Increase Lead Gen with the Google Display Network
Whether you're a Google Display Network Ads pro or just getting started, these are the tricks you need to know for the best possible lead gen....
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What You Need to Know About Google Search Console
Find out how to use Google Search Console to monitor, maintain, and troubleshoot your site's presence in Google Search results....
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Gaming Advertising: What Marketers Need to Know
Gaming is a multi-billion-dollar industry -- and marketers are starting to take notice. Here, we break down what to know about gaming advertising....
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7 Local SEO Best Practices to Leverage in 2022
Local search allows you to directly connect and engage with customers in your area -- these are the local SEO best practices to follow for 2022 success....
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HawkSEM attended the Inbound conference to learn about the latest marketing tools, tips, and trends, from LinkedIn ads to native advertising and more....
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HawkSEM Named a Top Enterprise SEO Company by Clut...
We’re always thinking about ways to improve. Recently, we joined Clutch, a B2B ratings and reviews platform. Clutch uses data, qualitative insights, and client reviews to evaluate the comp...
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